Dianova at Ecoblogy First International Forum on Environmental Citizen Journalism, Moscow 2011

10 Ways to Leverage LinkedIn to Generate Business

Being a regular user of LinkedIn, I’m disappointed when I see marketers that are not utilizing LinkedIn effectively to share their brand (either business or personal).  If you take the simple and effective actions that I discuss below, you’ll be taking great steps to increase your marketing visibility and success that your competition is not taking…yet.

I recently attended one of MarketingProfs Take 10 webinars called “How to Build Your Reputation at LinkedIn (in a Few Minutes a Week)” which was hosted by Jason Alba.  Most people have a profile on LinkedIn but most people don’t know what to do once they get set up either because they’re overwhelmed with all the options or simply don’t have the time.  Here’s 10 actions he suggested to take that can help you build your reputation that are effective and time efficient.

4 One-Time Actions You Should Take

  1. Enhance your profile.
  2. Modify your settings
  3. Join Groups

6 Ongoing Actions You Should Take

  1. Ask Questions.
  2. Answer Questions.
  3. Start Group Discussions. 
  4. Do An Advanced.
  5. Search for Companies.
  6. Update Your Network Status.

+Ler notícia: http://socialmediatoday.com/patricianeuray/160227/10-ways-leverage-linkedin-generate-business?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Is Your Doctor Drunk on Facebook?

Facebook privacy concerns just hit a whole new level with the result of a recent study and a hospital horror story that suggests far too much information is made public on the Facebook pages of those to whom you entrust your life and health.

First came the story of William Wells, who arrived at St. Mary Medical Center in Long Beach, California on April 9 severely wounded. He died, but not before nurses could post pics of him on Facebook. Four staffers were fired, three disciplined, but none of the nurses involved were let go, the Los Angeles Times reports.

Almost equally alarming are some of the photos doctors post of themselves. The new study indicates that 46% of the recent medical school graduates in the study had public photos showing them drinking alcohol and 10% had public photos of them intoxicated. Questions, naturally, are now being raised over appropriate boundaries for doctors on Facebook.

But is the greater lesson here that doctors, like lawyers and judges, should be instructed in how to properly use social networking sites, including how to adjust privacy settings? With the very trusted role that doctors play in patients’ lives and the excess of private information available on the Web, it seems pertinent that Facebook management courses become mandatory in medical school. FastCompany

+Ler notícia: http://www.fastcompany.com/1679520/questions-raised-over-doctors-photos-on-facebook

How 5 brands are making their Sites Social

Social Sites Get People Talking, but Marketers Must Earn Trust – eMarketer

Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen.An April 2010 s

via Social Sites Get People Talking, but Marketers Must Earn Trust – eMarketer.

White Paper Twitter & Consumer-Marketer Dynamic by 360i

Twitter & the Consumer Marketer Dynamic

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