Dianova at Ecoblogy First International Forum on Environmental Citizen Journalism, Moscow 2011

10 Ways to Leverage LinkedIn to Generate Business

Being a regular user of LinkedIn, I’m disappointed when I see marketers that are not utilizing LinkedIn effectively to share their brand (either business or personal).  If you take the simple and effective actions that I discuss below, you’ll be taking great steps to increase your marketing visibility and success that your competition is not taking…yet.

I recently attended one of MarketingProfs Take 10 webinars called “How to Build Your Reputation at LinkedIn (in a Few Minutes a Week)” which was hosted by Jason Alba.  Most people have a profile on LinkedIn but most people don’t know what to do once they get set up either because they’re overwhelmed with all the options or simply don’t have the time.  Here’s 10 actions he suggested to take that can help you build your reputation that are effective and time efficient.

4 One-Time Actions You Should Take

  1. Enhance your profile.
  2. Modify your settings
  3. Join Groups

6 Ongoing Actions You Should Take

  1. Ask Questions.
  2. Answer Questions.
  3. Start Group Discussions. 
  4. Do An Advanced.
  5. Search for Companies.
  6. Update Your Network Status.

+Ler notícia: http://socialmediatoday.com/patricianeuray/160227/10-ways-leverage-linkedin-generate-business?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Is Your Doctor Drunk on Facebook?

Facebook privacy concerns just hit a whole new level with the result of a recent study and a hospital horror story that suggests far too much information is made public on the Facebook pages of those to whom you entrust your life and health.

First came the story of William Wells, who arrived at St. Mary Medical Center in Long Beach, California on April 9 severely wounded. He died, but not before nurses could post pics of him on Facebook. Four staffers were fired, three disciplined, but none of the nurses involved were let go, the Los Angeles Times reports.

Almost equally alarming are some of the photos doctors post of themselves. The new study indicates that 46% of the recent medical school graduates in the study had public photos showing them drinking alcohol and 10% had public photos of them intoxicated. Questions, naturally, are now being raised over appropriate boundaries for doctors on Facebook.

But is the greater lesson here that doctors, like lawyers and judges, should be instructed in how to properly use social networking sites, including how to adjust privacy settings? With the very trusted role that doctors play in patients’ lives and the excess of private information available on the Web, it seems pertinent that Facebook management courses become mandatory in medical school. FastCompany

+Ler notícia: http://www.fastcompany.com/1679520/questions-raised-over-doctors-photos-on-facebook

How 5 brands are making their Sites Social

Social Sites Get People Talking, but Marketers Must Earn Trust – eMarketer

Social media is a hot topic in marketing circles, but many consumers are also discussing the trend, which accounts for nearly 23% of time spent online in the US, according to Nielsen.An April 2010 s

via Social Sites Get People Talking, but Marketers Must Earn Trust – eMarketer.

White Paper Twitter & Consumer-Marketer Dynamic by 360i

Twitter & the Consumer Marketer Dynamic

View more presentations from 360i.

Social Media DO’s and DON’Ts: 8 Pivotal Tips

An increasing number of companies has accepted social media as part of their public relations and communications strategy. These tools can drive sales and help you reach new markets; they can also create public relations nightmares.

So while social media has gone mainstream, quite a few companies continue to struggle with achieving effective engagement. This post addresses the social media DOs and DON’Ts for companies that want to keep up with their engaged community. 

Effective social media use that achieves desired results: How to get there

Here are some tips on how companies can use social media smartly as part of their business strategy.

1. Answer the critics: It is important to listen and respond to all clients, not just those who rave about your company and product(s).

2. Empower users to engage: This means giving them a voice and content to work with; allowing them to comment on blog posts and NOT removing negative comments from user forums, blogs, etc., but responding respectfully with facts.

3. Be personable: It is a delicate balance to strike between being a personable social media user and representing the brand in a professional way on personal Twitter or Facebook accounts.

4. Empower your staff: Everybody is a social media evangelist and to make it work properly, staff across the enterprise must be empowered to leverage social media in support of the brand and its product(s).

5. Tend your garden: Social media takes effort and time, whereby better customer service and client engagement help build a dedicated following – word-of-mouth marketing supports the company’s sales efforts.

6. Start, set and re-assess proper objectives: Do not expect to do it perfectly right from the start, but rather start today than tomorrow and watch the trends in order to make adjustments as needed.

7. Provide staff with guidance: Decide what guidance to give all staff on expressing their own, and their company’s opinions through their personal social media channels. Corporate social media guidelines are a prerequisite.

8. Connect with your audience: Whatever tool or channel you try, social media content is read by people from different countries, cultures, religions and levels of education, requiring that you write like the average wise and polite person on the street, and speak the lingua franca (universal language) so people get the message right away.

 +Ler Artigo: http://socialmediatoday.com/ursegattiker1/149403/social-media-dos-and-don%E2%80%99ts-8-pivotal-tips?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

+Ler Fonte Artigo: http://commetrics.com/articles/social-media-metrics-how-to-do-it-right-while-avoiding-another-public-relations-disaster/

Facebook atinge marca de 500 milhões de utilizadores

A rede social Facebook anunciou hoje ter alcançado a marca de meio milhão de utilizadores em todo o mundo. “Na manhã de hoje, 500 milhões de pessoas em todo o mundo já estavam a utilizar activamente o Facebook para se manterem conectadas a amigos e a outras pessoas de seu convívio”, escreveu Mark Zuckerberg, executivo-chefe do Facebook, no seu blog. “Muitas pessoas mais têm a oportunidade de continuar conectadas com as pessoas com quem se importam”, prosseguiu ele.

A popularidade da rede social aumenta, apesar das persistentes críticas relacionadas às políticas de privacidade da empresa. Em maio, a rede social permitiu aos seus utilizadores ter mais controle sobre as contas e as configurações de segurança, depois de queixas com relação à complexidade dos controles de privacidade.

O Facebook tem sido cada vez mais visto como uma ameaça a gigantes da internet, como Google e Yahoo, o que deve ganhar ainda mais força se a empresa conseguir desenvolver com sucesso um modelo de negócios de anúncios baseado em recomendações de amigos, ao invés de se sustentar em buscas de anúncios. Estadão

+Ler notícia: http://www.estadao.com.br/noticias/geral,facebook-atinge-marca-de-500-milhoes-de-usuarios,584339,0.htm

Social Media ROI

Os benefícios – económicos e envolvimento – da utilização dos Media Sociais para as Marcas (lucrativas e causas sociais): Return On Investment vs Return on Involvement.