IV Convenção Rede RSO PT 2012, fundação da Juventude, Porto, 12 de Abril

A Rede Nacional de Responsabilidade Social das Organizações RSO PT realiza a 12 de Abril, na Fundação da Juventude, Porto a IV Convenção Anual.

A participação é gratuita, mas sujeita a inscrição prévia em:

http://www.institutovirtual.pt/seminarios/convencao_rso_pt_2012/inscricoes.asp

A Convenção é constituída por duas partes distintas: manhã, dirigida exclusivamente aos membros da Rede e, à tarde, um seminário ‘Portas Abertas destinado a todas as organizações interessadas no tema da Responsabilidade Social.

Este seminário cujo tema tem por base a nova Política de Responsabilidade Social Corporativa da Comissão Europeia, pretende motivar a reflexão sobre esta matéria e alargá-la aos diferentes agentes económicos.

Convidamos todas as pessoas que pretendem participar neste seminário que façam uma leitura prévia da referida política através do link:

http://www.enterpriseeuropenetwork.pt/destaque/Paginas/AUNIÃOEUROPEIAJÁTEMUMANOVAPOLÍTICADERSE.aspx

Programa:

12.30h – Almoço Solidário (a favor da Comunidade de Inserção  Eng. Paulo Vallada da Fundação da Juventude)

14.00h – Recepção dos Participantes

14.30h – Abertura

José António Moreira da Silva | Administrador da Fundação da Juventude

Luís Filipe Costa* | Presidente do IAPMEI

14.40h – REDE RSO PT – As Nossas Atitudes

Celina Gil | IAPMEI Coordenação da RSO PT

15.00h – MESA REDONDA  – Abordagem Nacional de Responsabilidade Social – Debate a partir da nova estratégia de Responsabilidade Social da  União  Europeia.

Moderação: Helena Gonçalves, Professora na Universidade Católica do Porto

António Oliveira | representante da Direcção-Geral das Actividades Económicas

Fernando Leite | Administrador Delegado da LIPOR

António Tavares | Provedor da Santa Casa da Misericórdia do Porto

Leonor Tavares | Gestora de Qualidade da Porcelanas Costa Verde

Cristina Duarte | Representante da Associação Empresarial de Portugal

Conclusões: Mário Parra da Silva | Presidente da APEE

17.00h Momento Musical com os Synchronized System

Projecto acústico, composto por duas violas e explorando novos caminhos da música em Portugal.

17.30h Encerramento

(*a confirmar)

Anúncios

An Open Letter to the Journal: Why CSR Is Good For Shareholders and Society, by James Epstein-Reeves

I read with interest your opinion piece in yesterday’s Wall Street Journal entitled “The Case Against Corporate Social Responsibility.”  I applaud your effort to continue to challenge this emerging field in business. In the spirit of continued and friendly academic debate, however, there are a few very important pieces of information you didn’t include in your article.

Most notably, Milton Friedman’s nearly 40-year old New York Times Magazine article, “The Social Responsibility of Business is to Increase Profits,” raised many of the same issues in your piece, making many of your points seem familiar to me.  Namely:  an executive’s sole responsibility is the return of profits to shareholders, that he or she shouldn’t use shareholder money to promote a personal interest in philanthropy, and that executive-owners of private firms are free to make their own decisions since they are usually the sole or primary shareholders.

In addition, from the context of your article, you implied that CSR looks to use philanthropic dollars and shareholder money to solve society’s ills. This is an old, misguided view of CSR.  I define CSR as “a set of actions that a company takes to change business operations in order to improve, maintain, or mitigate that company’s impact on society or the environment.” This is far different from donating to a local Little League team.

Also, contrary to what you stated, CSR doesn’t aim to usurp the fiduciary responsibility of managers to wisely spend shareholder money. It is not a guised effort by neo-hippies to get CEOs to sing Kumbaya around the campfire. Rather, CSR is a discipline deeply rooted in capitalism under the rigorous eyes that are intently focused on increasing shareholder value. The professionals promoting CSR as a valuable business tool are very much interested in profit, but profit based upon principles.

Moreover, in your article you outlined a false dichotomy: a choice between CSR and profits. Any social responsibility activity that is profitable must not be CSR, but just good business, you argued. Indeed, there is a lot of overlap between solid CSR initiatives and a sound, market-oriented business philosophy. And yes, it is true that there are some CSR programs that may incur higher costs associated with making changes to business operations. However, CSR typically looks at ways in which the company can identify and take advantage of opportunities in the marketplace and decrease threats to a company’s profitability. CSR is fundamentally a mature, long-term-based approached to business. It is not, as you say, an effort by an executive to impose a “tax” on shareholders.

+Read full article: http://blogs.forbes.com/csr/2010/08/24/an-open-letter-to-the-journal-why-csr-is-good-for-shareholders-and-society/

+Read article The Case against CSR: http://online.wsj.com/article/SB10001424052748703338004575230112664504890.html?mod=dist_smartbrief

+Read article Milton Friedman The Social Responsibility of Business is to Increase its Profits: http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html

+Check the Sustainability Consortium: http://www.sustainabilityconsortium.org/

Catchpole report lists GRI in the top 12 CSR organizations worldwide

A recent report released by the Arthur W. Page Catchpole society, a select membership organization for senior public relations and corporate communications executives, has listed GRI in the top 12 Corporate Social responsibility (CSR) organizations worldwide. After researching over 400 executive leadership forums and international organizations, many of which include CSR content in their makeup, twelve top organizations were chosen.

What these organizations have in common is a focus on the overarching theme of corporate social responsibility, as opposed to discrete aspects such as climate control, ethical sourcing, or workforce diversity. There are other excellent organizations that focus on these specific areas; the groups profiled in this report are the best for addressing general CSR practices, as based on Catchpole’s research, personal engagement, and interviews with CSR professionals’.  GRI

+Ver Relatório: http://www.awpagesociety.com/images/uploads/CatchpoleReportJune2010.pdf

+Ver site Arthur W. Page Catchpole:  http://www.awpagesociety.com/

CSR Branding Survey 2010 by Burson-Marsteller