Cause-marketing and corporate social responsibility programs are two tools of modern business practices that promise opportunities for companies to do well financially by doing good in society. While cause-marketing and CSR initiatives are fundamentally different, they can help a company enhance or create new approaches in the workplace, with the workforce, and in the marketplace.
They are more than just the “right thing to do.” These programs can improve the bottom line and help a company meet the expectations of their customers, employees, and stakeholders. For the purpose of this survey, we defined cause-marketing as “a potentially profit-making initiative by a for-profit company or brand to raise awareness, money, and/or consumer engagement in a social or environmental issue.” To read the companion Summary Report on corporate social responsibility, please visit http://www.dowelldogood.net. We report the results of these surveys by looking at the response by the total population and we also segmented the results to identify how men, women, and moms view the questions asked.
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