Data management specialist Data Discoveries is to host its first best practice marketing forum for non-profit organisations at the Grand Central Hotel on Thursday 18 November between 5.30pm and 7pm.
Data Discoveries has worked with many public sector, blue chip and charitable organisations over the last 15 years.
With an intimate knowledge of how to improve direct mail response with effective database management, this will be the first topic at the forum on 18 November. Attendees at the best practice forum will be shown key tips on how to improve their database to vastly increase response from direct mail, so achieve the best return from marketing expenditure. This will include a question and answer session where attendees can ask specific questions.
According to the Direct Marketing Association, over half of charities spend between £0.5m – £2.5m every year on direct marketing alone. Data Discoveries estimates that up to 30% could be saved through more effective database management.
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