Money for Good: Impact Investing and the Nonprofit Marketplace Reports 2010

The motivation behind the Money for Good project was to seek the „voice of the customer‟ for charitable giving and impact investing. This perspective has been lacking in these sectors to date. As the Hewlett Foundation and McKinsey & Company noted in their recent report “The Nonprofit Marketplace, ”there is a need to“ investing research that clarifies donors ‟motivations, needs, and decision-making criteria.”

+Read The US Market for Impact Investments and Charitable Gifts from Individual Donors and Investors Report 2010:

+Read Impact Investing Overview Report 2010:

+Read Special Report on Donor and Investor Preferences for Supporting Organizations Working outside the US 2010: 

+Read “The Nonprofit Marketplace: Bridging the Information Gap in Philanthropy”, The Hewlett Foundation and McKinsey & Company, 2008:

– Executive Summary:

– Full Report:

+Check website Hope Consulting Good fo Money:


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