Panelist Antonio Zufiria, IBM’s president for Spain, Portugal, Greece and Israel, agreed that the crisis precipitated the need for innovative technology as well the need to apply new discoveries to change existing conditions. “Now is the time when we have to increase the level of efficiency and sustainability in our society,” he noted. The world “is full of inefficiencies. A hundred years ago, there were only 15 cities [in the world] that had more than one million people. Now, that number has multiplied 20-fold. Yet the world is much better connected [via communications technology], and there is a greater capacity for analysis that permits us to improve our cities.”
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